# Dashmoto

> Established the initial commerce platform and continue to lead its development across content, regional markets, customer operations and production delivery.

- **Role:** Project Lead & Initial Full-Stack Engineer
- **Category:** Professional work
- **Human-readable case study:** https://lutherminshull.com/projects/dashmoto

## Context

Dashmoto is a mobility company behind the dash 3, a lightweight, portable electric mobility scooter designed around independence and dignified mobility. Its digital product has grown into a multi-region platform spanning a Shopify storefront, localized content, customer-support workflows, campaign tooling and internal administration.

## Luther's role

- Built much of the initial customer-facing product, responsive experience and checkout journey.
- Introduced the Strapi content platform and helped shape the architecture connecting commerce, regional configuration and content delivery.
- Continue to lead technical delivery across customer-facing, administrative and supporting systems.
- Own work from technical discovery and implementation through release, production diagnosis and continued iteration.

## What Luther built

- Shopify product, variant, cart, accessory and multi-step checkout workflows.
- A Strapi-backed content platform with blogs, dynamic landing pages, publishing workflows and preview support.
- Shopify Markets, Strapi localization, region-aware routing and regional commerce behavior.
- HubSpot customer, campaign, subscription and product-support workflows, including customer-uploaded evidence.
- SEO, structured data, sitemaps, analytics, consent handling and CMS-managed redirects.
- An authenticated internal administration application for campaign and operational workflows.
- Ongoing platform upgrades, security hardening, resilience work and production releases.

## How it works

- Next.js monorepo architecture spanning the public application, Strapi CMS, internal administration and shared services.
- Regional configuration carried consistently through Shopify market context, CMS localization, routing, checkout and discovery surfaces.
- Build-time content snapshots and cache/revalidation design that reduced the public site's runtime dependence on the CMS.
- Server-only commerce credentials, dependency hardening and defensive CRM updates around race conditions and partial failures.

## Outcomes

- Took the product from its initial implementation into a broader, continuously operated commerce platform.
- Extended the product into international markets without splitting regional behavior into separate applications.
- Created operational tools and integrations that support customer service, campaigns and ongoing product delivery.

## Technologies

TypeScript, React, Next.js, Shopify, Strapi, HubSpot, Vercel, AWS

## External link

- [Visit Dashmoto](https://dashmoto.co)

## Contact

- [Discuss an opportunity](https://cal.com/lutherminshull)
- [Email Luther](mailto:luther@lutherminshull.com)
- [Return to the portfolio overview](https://lutherminshull.com/index.md)

## Scope note

This case study is limited to public and non-sensitive implementation details. Client-confidential information and internal data are not included.